Terms and Conditions

Creative control

Ina Melny retains full creative control over the post, including the photo, captions and logos.

Copyright

Images can be reposted indicating the original source of the posting. Clickable link must be provided to the social media account here the original was posted.

Third-party use of content is prohibited.

Posting details

The image is an original image produced and edited by Ina Melny. The image will be taken and edited to fit the account, not the advertisers brand. The advertiser logo can not be added. The product will be place in the shot, but can be cropped by instagram or the publisher.

Timing

The post will appear within an agreed week. The time of the posting is chosen by Ina Melny.

Caption

Caption will include an instagram native @ link to the advertisers main account.

Copy

Advertisers can provide specifications of up to 2 shops were the product can be purchased. There will be no additional link to the shop or a shops social media account if it is different from the advertisers account.

Only if the instastories post is sponsored, a link can be included.

Dedicated

No other brand name will be mentioned in the sponsored post

Preview

A preview will be sent prior to the payment.

Spelling and Misstakes

The text will be provided with the preview.

However, spelling mistakes and other sorts of mistakes can always happen and will be corrected as soon as possible, they are not a reason for a disount.

Length of campaign

The image on instagram will remain on the account visible for at least 4 weeks (28 days).

The instastory will be visible for the insta standard (24 hours).

Pricing

The price for an instagram post or the instastory post is 1000 followers multiplied by 5$.

For the price is calculated the day when the preview is send. The follower count will be rounded up mathematically to a full 1000. Eg  >=1500 = 2000, <1500=1000.

Discounts

There are no discounts. The prices are final.

Payment details

Preview first!

Payment second!

Posting third!

The payment is due immediately after both parties agree on conditions and before the posting. Without the payment, there will be no posting even when agreed on a specific week the picture must be posted.

 

1. Timeline: the period that the entire agreement covers, the exact date when content will be delivered and posted, and the minimum time frame content will be live
2. Scope of Work: what exactly will you be producing? the more specificity, the better so instead of saying “4 social posts” it’s better to delineate “1 social media post on instagram, 3 tweets on twitter”. other examples of specificity include “(one) 300 word blog post” or “(one) 5,000 word e-book” or (two) 30-second videos”. Here is also a good place to list any required hashtags or brand tags that need to be included.
3. Drafts and Re-shoots: will drafts be provided to the client? how many revisions will they be allowed? what time frame do they have to respond to the draft and provide corrections or changes? what should happen if the client does not respond to the draft? are there any quality requirements and if a re-shoot needs to happen, who bears the cost?
4. Exclusivity: does the brand want a dedicated post or a non-dedicated post? If the former, no other brands are allowed to be mentioned. Sometimes the brand will go a step further and mandate that the influencer cannot work with any other competitor brands for a period before and after the project. It’s best to outline which brands and for how long. Generally anything more than 1-2 weeks of exclusivity should be charged at a higher rate to reflect lost income during that period.
5. Termination: any actions that would cause either party to terminate the agreement and the general termination of when the contract expires. what is the project kill fee? for example, if the brand later has a change of heart and decides to nix the campaign after all your work has been created, you will want to ensure that you are still compensated for your time and efforts.
6. Signatories: both parties need to sign and date. in this section, it’s important to outline the key contacts at the brand that you will be communicating with. If working with an intermediary, do your best to get both a brand contact as well as the third-party contact and also make sure to spell out which party will process payment. I once had a situation where a firm made the first payment, then ghosted on the remaining payments because they tried to claim it was the brand responsible.
7. Payment terms: what is the payment schedule, in what form will payment be made, will any taxes or fees apply? I’ve found that more often than not, payment is late or missing so a helpful clause to add is an interest schedule for late payments. Here – specificity is key. Instead of writing “net-30”, spell out “(company) will pay half upon contract signing and half on a net-30 basis of content published via check or direct deposit”. Most brands require an invoice for their accounting departments to process payment – great partners will tell you this but inquire if they don’t; you don’t want it to be the 31st day and then you find out you need an invoice and your payment has been bumped to the “next cycle” for another 30 days out – in that case you worked to produce content upfront yet have been bumped to a net 60 cycle! In addition, I find it helpful to create a table or chart in this section that has two columns with key milestones on the left and corresponding dates on the right for things like: draft due dates, publishing dates, payment dates etc. It’s much more annoying to calculate “what’s 30 days from January 5th” when it’s written in paragraph form and easier for all parties if there’s a handy table that everyone can easily refer to.
8. Rights: who will have rights to content produced? For images that you create, will the brand be able to re-post on social media with or without credit? Will the brand be able to create derivative content from the influencer’s work by using images and content to create an e-book, corporate brochure or slideshare deck? Will content created be available for use on a brand’s direct marketing channels or via paid advertising? Many brands want to use user generated images on their websites’ product pages, to help sell the product from different perspectives than just a model. If your images will be used to help the brand generate sales, you should charge a higher fee for these rights. Typically partial rights to re-post on Instagram or Facebook with credit are fine, but full licensing rights to use across a brand’s website, newsletter, printed materials, etc will cost a pretty penny. Getty images has a helpful calculator to give you a ballpark for what various high-quality images are sold for.